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Hello everyone! I can not believe it's already end of the year. 2025 will always be one of the most memorable years in my life. I finally had the courage to build my own fashion brand, which is my childhood dream, and it's not even in my home country! Two years ago when I first came to Dubai to live I felt the inspiration the city gave me deeply. So I started to think about what to do here. I always knew that I want to design for my own brand and tell something to world with my vision. I needed to initiate something meaningful for women all around the world. And I knew that I didn't want to put "size labels" on the clothes as possible and as women we deserve to be comfortable in our clothes. So it merged with the shinny Arabic culture that I love and started to design oversized pieces like capes, kimonos, caftans, tops ! I design as mostly one size because it won't be any significant different between the sizes in our designs. Because I choose our designs based on this idea. So why would you have to think about "Should I buy S or M?"... You just choose the pieces you like !  It was not the easy way to travel Istanbul often for all the production process of ETOSDESIGN. There were too many flight tickets to Istanbul from Dubai; major stress of the whole work on my shoulder... But I believed  my dream is true and it's the way for my dream came true... So end of the year of 2025 I feel tired but also grateful and proud. Even this proud and happiness make me forgot about all that stress. I feel the excitement of 2026 for ETOSDESIGN! I have a lot to do in my mind...  I decided to share my dream for 2026 with you ! I really do hope that ETOSDESIGN family will be bigger and bigger everyday! I hope you all satisfied with the pieces you have from us. I know building a brand will take time. I will learn from everything on the every step of the way. So as baby steps, I want to meet you with my designs! If you read this, thank you for sharing my dream and WELCOME TO OUR WORLD! Happy new year for all of us ! So let's make our dreams come true in 2026 ! Elif, founder & designer

Our new and very first collection is inspired by women who draw strength from their roots and find inspiration in the beauty of nature. This collection is for the free spirits, the wanderers, the unapologetic women who embrace their inner strength and radiance. With flowing silhouettes, shimmering textures, and timeless details... Oversize cuts for make you comfortable while enlightening the room. NOMAD GODDESS empowers every woman to embrace her inner goddess without hiding.

Hello everyone ! I'm Elif who is a Turkish fashion designer based in Dubai for almost 2 years. I am also a personal style and image consultant. Interestingly also a dietitian :) For these I don't look fashion just as pretty designs. Because fashion is about people who wearing them! We need to feel comfortable, feel good and also feel like the clothes we are wearing should express something for us. ETOSDESIGN was born based on this idea after many years of research and decision process. Our production is in Istanbul, Türkiye. Actually we are a boutique team for ETOSDESIGN aim to grove with you ! As a brand we are here to explain something. We don't design for a perfect fit but as a piece of statement. That's why our pieces are mostly one-size as an oversize. But this is an another blog post's topic!  Welcome to our world ! Elif, founder & designer